01 —
The brand sets your rate
Mainstream retail pays 2–10%, take it or leave it. You have the audience; you have almost none of the leverage.
Founding cohort · 2026
Run the affiliate network. Don’t apply to one.
Nuclio gives publishers, newsletters, and content creators their own affiliate programme — you recruit the brands, set the commission and keep everything you earn. No middlemen. No begging.
No upfront platform spend during the pilot · 5 founding publishers · direct line to the team
The Nuclio way — the brand works with you
You — the publisher
Your audience. Your brand.
Recruit brands directly, propose the rate, own the relationship end to end.
Your termsThem — the brand
Their store. Their rules.
Rate caps, exclusions, coupon policy, territories — set once and enforced automatically on every sale.
Their guardrailsYour network is already worth something. Here’s what others are earning from theirs.
- 1 in 10
- of UK online retail flows through affiliate channels
- 70k
- active UK affiliates promoting 7,400 brands
- 25–35%
- skimmed by traditional networks on top of your rate
- 0
- full-stack competitors that hand publishers the controls
UK-first · Shopify & WooCommerce at launch · founding cohort onboarding now
Why it's broken
The affiliate model was built for the brand, not for you.
Every traditional network runs the same way: the brand creates a programme, you apply to join, the brand controls every term. You do the work of an owner and get treated like a supplier.
02 —
Programmes vanish overnight
A brand closes its programme and a real chunk of your revenue disappears with no notice and no recourse.
03 —
You don't own the relationship
The network sits between you and the brand. You can't take your audience to a better deal — because it was never yours.
04 —
The network takes a cut of everything
Tracking fees plus overriders add an effective 25–35% on top of what you earn — money skimmed before it reaches you.
05 —
Tracking is built on borrowed time
Third-party cookies are being switched off across browsers. The attribution your income depends on is quietly eroding.
06 —
Your stack is scattered across networks
Awin, CJ, Rakuten, Impact, ShareASale — all separate logins, separate rules, separate payouts. None of it is yours.
The inversion
Nuclio hands the controls to the publisher.
The whole model turns on three things you've never had. The biggest publishers already build this for themselves at £500k–£2M. Nuclio is that infrastructure, off the shelf.
You own the relationship
You recruit the brand. The deal is between you and them — not routed through a network that can step in or shut it off. Build the roster your audience actually deserves.
You set the rates
Name your commission. Brands that agree join your network; brands that don't stay out. The leverage sits with you, not with a brand manager who can cut your rate on a Tuesday.
You keep the commission
Nuclio charges a flat monthly fee. No percentage of your earnings, ever. What you earn is yours — we make money on subscriptions, not on your commissions.
How it works
Four steps from your audience to your payout.
No affiliate manager to hire. No fraud analyst, no payments-ops specialist. Nuclio is the whole stack — you bring the audience.
# a sale, settled
click → session → order #4471
confidence 97 · token verified · rules passed
commission £13.00 · confirmed · payout 1 Aug
01 —
Recruit the brand
Invite a brand directly, or pick one from the curated directory. You agree the commission between you.
Your terms02 —
They install once
A one-time, lightweight integration — Shopify or WooCommerce in minutes. The brand becomes “Nuclio Ready”.
≈ 10 minutes03 —
You drive the sales
Share smart links across your content. Every click and conversion is tracked server-side and logged with an Evidence Pack.
Cookieless-ready04 —
You get paid
Verified sales become an auditable invoice line. Payouts run automatically through Stripe Connect, on a clear settlement calendar.
Auto payout
Why brands trust it
Verifiable enough that the CFO signs it off.
Inverting the relationship only works if both sides trust the numbers. Nuclio replaces the spreadsheet and the handshake with infrastructure neither side can fudge.
Attribution Evidence Pack
Every payout carries a full click → session → order chain with a confidence score. A commission becomes an auditable invoice line, not a dispute.
click → session → order #4471 confidence 97 ✓ · token verified · refund-aware
Merchant Rules Engine
The brand's rate caps, exclusions, coupon policy and territories run against every single conversion — with the fired rules traced on the record.
territory UK ✓ · MOV £40 ✓ · coupon policy ✓ rate 10% (capped) · rule_version #14 pinned
Integration Health Center
A daily green/amber/red score per store, last-good-signal per webhook, and a one-click test order. Both sides can see it's working — every day.
orders webhook 14:02 ✓ · pixel active ✓ health GREEN · test order passed
Reserves & clean settlement
Monthly invoices with rule-trace line items, automated payouts, rolling reserves against refunds — no surprise clawbacks, no mystery maths.
invoice £1,240.00 paid ✓ · reserve 10% held payout £1,103.60 → account ****2201
Who's it for
If you have an audience that buys, you can run a network.
- Fashion & lifestyle publishers
- Deals & comparison sites
- Niche review sites
- Loyalty & cashback platforms
- Newsletter publishers with shopping
- Influencer & creator agencies
- Voucher-code publishers
- Newspapers & media titles
Pricing
A flat fee. Then you keep what you earn.
No commission overrider. No tracking levy. Just a subscription and a small processing fee on payouts — the same whether the sale comes from a human editor or an AI engine.
Starter
For getting your first brands tracked properly.
£99/mo
you keep 100% of commission
- One network, up to 10 brands
- Core analytics
- Self-serve Shopify & Woo install
- Health Center basics
Growth
For running a real network with brands that pay on evidence.
£249/mo
you keep 100% of commission
- Unlimited brands
- Attribution Evidence Pack
- Merchant Rules Engine
- Program terms & rate versioning
- Assisted onboarding & priority support
Scale
For multi-network operators, media groups and AI integrations.
£499/mo
you keep 100% of commission
- Multi-network & white-label
- Full API (incl. AI publisher access)
- Benchmarking & holdout experiments
- Dedicated onboarding & account manager
Plus a small processing fee on commission paid out — covers payment rails, rolling reserves and dispute handling. Founding-cohort publishers help set the roadmap and lock in early terms.
FAQs
Questions people ask us.
Anything not answered here, get in touch and we'll walk you through it.
Not at all. If you can run a website and send an email, you can run a Nuclio network. The businesses in your network connect their stores themselves — it takes them under 5 minutes and requires no technical knowledge.
Install a lightweight app once — Shopify or WooCommerce — and set their rules: rate cap, excluded products, coupon policy, territories. After that it runs itself. Their Integration Health Center shows them it's working, every day.
You share smart links to brands in your network. Every click carries a verified token; when it becomes a sale, the conversion is checked against the brand's rules, scored for confidence, and a commission is created. Brands are invoiced monthly and you're paid out automatically.
No. You pay a flat subscription plus a small processing fee on payouts that covers payment rails, rolling reserves and dispute handling — shown transparently on every invoice. Your commission rate is yours.
Shopify and WooCommerce are supported at launch — that covers most UK independent retail. BigCommerce, Squarespace, Wix and Magento follow, plus a universal integration for anything else. Tell us what your brands run and we'll sequence accordingly.
Never. Isolation is enforced in the database itself — each brand sees only its own rules, conversions and invoices; you see your network. That guarantee holds even if application code has a bug.
We're onboarding a founding cohort of five publishers now. Founding publishers get a direct line to the team, locked-in early terms, and their network live on infrastructure they'd otherwise pay £500k to build.
Founding cohort · 2026
We’re taking on five founding publishers.
Not a waitlist. A small group we build the first version with — direct line to the team, terms locked in early, and your network live on infrastructure you’d otherwise pay £500k to build. If you have an audience that buys, let’s talk.